Yıldız Holding, which defines itself as a global Turkish company with 75 thousand employees worldwide, closes 2022 with a record level of growth globally as it maintains its position among Turkey’s most preferred employer brands.

As the impact of the pandemic, which shook the world starting in early 2020, has made it difficult to recover, IMF lowered its annual global growth forecast to 3.2 percent during the year. It reported its growth expectation for 2023 as 2.7 percent. On the other hand, the Turkish Statistical Institute reported a 3.9 percent year-on-year increase in the gross national product in Turkey in the first nine months of 2022. In other words, Turkey exhibits a higher level of growth than global forecasts. As one of Turkey’s leading institutions, Yıldız Holding also supports this picture, stating a prediction of 70 percent growth in its consolidated revenue for 2022, albeit it has not yet been finalized.

Yıldız Holding contributes considerably to export as well. By delivering the products it manufactures in Turkey across the globe, it achieved a significant year-on-year increase of 106 percent in export as of November 2022. 

Yıldız Holding Vice Chair and CEO Mehmet Tütüncü commented on the Holding’s operations in 2022 and goals for 2023 as follows: 

“We are proud to make economic contributions to our country with a strong export performance.” 

• Yıldız Holding’s main fields of operation are food and retail. Thus, we concentrate our projects and energy primarily on these fields, continuing to create resources and maintaining organic growth.
• In the food industry, we operate with our founding brand Ülker, as well as global brands such as McVitie’s and GODIVA, which we can take pride in globally as Yıldız Holding and Turkey. 
• In retail, we maintain uninterrupted growth across Turkey with ŞOK Marketler, Bizim Toptan, and SEÇ Market, which operates with a franchising model. Currently, the number of ŞOK Marketler stores exceeds 10 thousand, while the SEÇ Market network increased the number of its stores to over 2 thousand 200 by opening 480 new stores in the first nine months of 2022. 
• We built a strong foundation in online retail with our CepteŞOK and eStar organizations. We also invest in areas where we see growth potential through our venture capital company, Gözde Girişim. 
• Although the figures are not yet final, we predict a consolidated revenue of TRY 170 billion for 2022 through our focused, visionary, and innovative efforts, meaning a year-on-year growth of 70 percent. 
• Yıldız Holding exhibits significant growth in terms of revenue, employment, and export. Turkey is our production and R&D base. The products we manufacture at our factories in Turkey meet consumers across the world with a ‘Made in Türkiye’ label.
• We export these products primarily to North America, Europe, the Middle East, North Africa, and Central Africa, contributing to the Turkish economy.  
• As of November 2022, we achieved a year-on-year increase of 106 percent in export, reaching TRY 11.2 billion. We are proud to add economic added value to Turkey with our strong export performance.
• Additionally, we have a significant responsibility in employment. As a global Turkish company, we have 75 thousand employees, 12 thousand 400 of whom work abroad, with the remaining 62 thousand 600 working in Turkey. In particular, our retail companies have a high employment rate. As we open new stores, we make more contributions to employment. 
•  I wish to share some data on some of our companies in addition to Yıldız Holding’s consolidated figures. 

  • Our company, pladis, which brings together our big brands, such as Ülker, McVitie’s, and GODIVA, has the largest share in our revenue. As of the first nine months of 2022, its share in the consolidated revenue reached 40 percent. 

  • Again, the share of our retail companies, ŞOK Marketler, Bizim Toptan, and SEÇ Market, amounted to 39 percent in the first nine months of 2022. 

  • To share a few predictions: As of the end of 2022, we predict a year-on-year growth of 100 percent at ŞOK Marketler -5 percent lower or higher-, 95 percent at Bizim Toptan, and 110 percent at Ülker. 

  • Kerevitaş, which owns market-leading brands, which are most preferred by domestic and global consumers in the fresh frozen, canned food, and margarine markets, aims to close 2022 with a new growth record.

  • We predict that g2m, one of the leading out-of-home consumption brands, will maintain its successful revenue growth, corresponding to 120 percent in 2022. 

“Our goal for 2023: TRY 250 billion revenue and additional employment for 10 thousand people.”

• 2023 is a highly significant year for all of us as it is the 100th anniversary of the Turkish Republic. We will continue contributing to carrying our country to a more powerful position in the global arena and creating added value for Turkey through export and manufacturing in the upcoming period.
• Adopting this approach, we aim to achieve a revenue of TRY 250 billion revenue and additional employment for approximately 10 thousand people in 2023. 
• The road to ensuring the sustainability of this growth is through investments. In 2023, we aim to achieve a year-on-year increase of 76 percent in our investments in Turkey, reaching TRY 4.4 billion. We also wish to see more Turkish flags waving in more factories and plants by making investments in new regions worldwide.