Since its establishment, Yıldız Holding have embraced the philosophy of “Make Happy Be Happy,” striving to ensure the happiness of stakeholders while contributing to societal benefit. Celebrated annually on the third Thursday of November for the past decade, the traditional “Make Happy Be Happy Day” brought together Yıldız Holding brands, companies, stakeholders, and Ülker friends at the company’s Çamlıca campus this year. The event was enriched by a documentary screening recounting the global journey of Yıldız Holding’s iconic brands and an exclusive art exhibition.

The celebration, held simultaneously across Yıldız Holding’s offices worldwide with over 80,000 employees, featured vibrant activities and workshops. Among the distinguished guests were Eda Erdem and Gizem Örge from the Turkish National Women’s Volleyball Team, renowned artist Ahmet Güneştekin, as well as prominent figures from the business world and non-governmental organizations.

A highlight of the “Make Happy Be Happy Day” was the documentary by Ahmet Güneştekin, narrating the historical journey of Yıldız Holding’s iconic brands such as Ülker, Godiva, and McVitie’s. The event also featured an art exhibition showcasing pieces inspired by Yıldız Holding brands, including works by Ahmet Güneştekin, Ara Güler, Burhan Doğançay, Laurence Jenkell, Ogan Akıncı, Melis Ağazat, and Patricia Couton.

Ali Ülker, Chairman of the Board of Directors of Yıldız Holding, highlighted: “At Yıldız Holding, we prioritize focusing on the shared benefit of all our stakeholders with our vision of sustainable and responsible growth. On Make Happy Be Happy Day, we proudly join the world in simultaneously celebrating our projects that prioritize societal benefit across the regions where we operate, all driven by our founding philosophy of Make Happy Be Happy. I extend my heartfelt gratitude to our 80,000+ employees who share this sentiment with us.”

Murat Ülker: “We believe true happiness comes from making others happy, and we measure our success by the contributions we bring to society and humanity. Alongside the economic contributions to our country since our establishment, we are deeply committed to benefiting society through impactful social, cultural, and artistic initiatives. This year, on the 10th anniversary of Make Happy Be Happy Day, celebrated across all our offices from Kazakhstan to the U.S., the U.K. to Nigeria, we have launched an art exhibition at our Çamlıca campus, presenting works that capture the journey of our iconic brands. We invite all art enthusiasts to visit this exhibition.”

Mehmet Tütüncü, Vice Chairman of the Board of Directors and CEO of Yıldız Holding stated: “Make Happy Be Happy Day represents a tangible reflection of our purpose-driven corporate culture, as we celebrate the value and shared successes we’ve created throughout the year with our employees. On this special day, we host activities at all our offices, facilities, sales locations, and R&D centers, bringing together our employees and stakeholders for valuable and engaging experiences. Moving forward, we will continue contributing to our ecosystem through development-centered projects aligned with our vision of investment in people, celebrating our